Why profitable businesses still run out of cash
Profit and cash answer two different questions. See how cash becomes tied up in working capital, why growth consumes it and what never appears in the profit figure.
Insights
Practical writing for owner-managers on the finance questions that usually come up before anyone thinks about a CFO.
Finance for owner-managed businesses
Cash, reporting, forecasting and the point at which a business needs CFO-level input. Written for the person running the business. The approach behind them comes from more than twenty years of finance leadership across founder-led, investor-backed and privately owned businesses.
When does a founder-led business need a CFO?
Rarely a question of turnover. The signals that decisions have outgrown the information behind them, and the full range of options short of employing someone.
What should good management accounts actually tell you?
Producing management accounts and using management information are different activities. What reporting should let an owner see, and the decision it should point to.
What a fractional CFO does that your accountant usually does not
Your accountant is probably doing their job well. It is a different job. Where compliance ends and forward-looking financial judgement begins.
Senior finance interviews
A separate subject. This sits alongside Interview Rehearsal, PelicanCFO's separate service for finance candidates.
Why strong finance directors can underperform at second-round interview
By second round the experience is no longer in question. What is being tested is judgement, live, under a particular kind of pressure that rewards having practised it.